The Fast Way to Make Your EBook Sell More Copies in Less Time
By [http://ezinearticles.com/?expert=Ethan_Evans]Ethan Evans
Are you an e-book publisher? If so, you might be wondering if there is a way for you to actually sell more copies of your e-books in less time. This article is to provide you with one strategy that you can use to significantly improve your sales process so that you can actually make some more money. Don't be fooled by the simplicity of the strategy. There are a lot of people who sometimes overlook simple, proven, strategies because they I think that the more complicated and convoluted a particular strategy is the more effective it has the potential to be.
For my strategy to work, you need to be willing to experiment with something that you might not be familiar with. It's called expectation pricing. For example, let's say you go to a store and see that something is selling for $10. But you notice that the $10 is crossed off and then you see a lower price written instead. For the purpose of this example, let's assume that the price that is written is $7. The reason why this particular strategy works is because everybody likes getting a bargain. It really helps when people feel as if though they are getting a bargain -- you are basically selling something for less than what it is really worth. With some products you can get away with this. For example, if it costs you $100 to build a product it doesn't make sense to sell it for $75. In the case of an e-book, the production costs are close to zero dollars. So you do have some degree of pricing flexibility.
Keep in mind that e-books are all about perceived value. I'm not trying to suggest that you're selling something worthless your customers -- that's far from the truth. What I am instead suggesting is that you use the fact that you have some pricing flexibility to give people a discount and thereby encourage more sales.
For more FREE information about how to shortcut your way to financial success with your own home based eBook publishing business, visit the eBook Secrets website by [http://www.ethansebooksecrets.com]clicking on this link.
You'll discover a fantastic resource that I've put together for you that will help you launch and grow a profitable home based eBook publishing business WITHOUT having to spend a lot of money and waste a bunch of time. You can literally get started today by visiting my eBook Secrets website.
Yours For eBook Profits,
Ethan Evans
Article Source: http://EzineArticles.com/?expert=Ethan_Evans http://EzineArticles.com/?The-Fast-Way-to-Make-Your-EBook-Sell-More-Copies-in-Less-Time&id=3105994
Monday, October 19, 2009
Product Design & Development - The Key To Success
Product Design & Development - The Key To Success
By [http://ezinearticles.com/?expert=O_De_Vries]O De Vries
Product design and development is an essential activity for companies that want to compete in a global environment. Product design drives organizational success because it directly and significantly impacts nearly all of the critical determinants for success "Good design is good business".
In today's technologically driven world, the importance of innovation and product development is growing. The difficulty for designers and entrepreneurs is to create truly distinct divergent products. Consumers nowadays make purchase decisions based upon their emotions about a product, how it looks, how it makes them looks, how it sounds, or makes them feel using it.
The secret to develop and design a truly successful product starts with the designer's ability to combine both beauty and functionality making it obvious how the product can be used and which benefits it delivers to consumers. Improving the design of everyday objects is an on-going challenge, good product design must reveal useful functionality beyond its design. No matter how great a design looks like, customers aren't likely to spend money on something they won't be able to use. On the other hand, most people are likely to buy something useful despite the design it has. The biggest challenge companies face is to translate customers' emotional responses into commercially successful products. It is important to understand the different stages of consumer experience of new products over time from a customer rather than a competitor point of view. Always realize the importance of a customer's emotional responses that greatly influence an individual's decision to buy, use and keep a product.
"Be aware design is not just about the latest high tech product, or about adding even more luxury for wealthy customers."
Sustainable development is becoming more and more important design, with considerations such as recycling materials, reducing waste in production, increasing energy efficiency, eliminating toxins and extending product life, all feeding into the design concept.
Seidenfaden Design Copenhagen is specialized in product development and design, packaging, concept development, branding and production. Seidenfaden serves leading Lifestyle brands and retailers worldwide. For more information contact o de Vries telephone +31172231103 or visit our website http://www.seidenfaden.dk
Article Source: http://EzineArticles.com/?expert=O_De_Vries http://EzineArticles.com/?Product-Design-and-Development---The-Key-To--Success&id=3055604
By [http://ezinearticles.com/?expert=O_De_Vries]O De Vries
Product design and development is an essential activity for companies that want to compete in a global environment. Product design drives organizational success because it directly and significantly impacts nearly all of the critical determinants for success "Good design is good business".
In today's technologically driven world, the importance of innovation and product development is growing. The difficulty for designers and entrepreneurs is to create truly distinct divergent products. Consumers nowadays make purchase decisions based upon their emotions about a product, how it looks, how it makes them looks, how it sounds, or makes them feel using it.
The secret to develop and design a truly successful product starts with the designer's ability to combine both beauty and functionality making it obvious how the product can be used and which benefits it delivers to consumers. Improving the design of everyday objects is an on-going challenge, good product design must reveal useful functionality beyond its design. No matter how great a design looks like, customers aren't likely to spend money on something they won't be able to use. On the other hand, most people are likely to buy something useful despite the design it has. The biggest challenge companies face is to translate customers' emotional responses into commercially successful products. It is important to understand the different stages of consumer experience of new products over time from a customer rather than a competitor point of view. Always realize the importance of a customer's emotional responses that greatly influence an individual's decision to buy, use and keep a product.
"Be aware design is not just about the latest high tech product, or about adding even more luxury for wealthy customers."
Sustainable development is becoming more and more important design, with considerations such as recycling materials, reducing waste in production, increasing energy efficiency, eliminating toxins and extending product life, all feeding into the design concept.
Seidenfaden Design Copenhagen is specialized in product development and design, packaging, concept development, branding and production. Seidenfaden serves leading Lifestyle brands and retailers worldwide. For more information contact o de Vries telephone +31172231103 or visit our website http://www.seidenfaden.dk
Article Source: http://EzineArticles.com/?expert=O_De_Vries http://EzineArticles.com/?Product-Design-and-Development---The-Key-To--Success&id=3055604
Things to Consider Before You Open a Merchant Account
Things to Consider Before You Open a Merchant Account
By [http://ezinearticles.com/?expert=Janice_S._Ray]Janice S. Ray
Having a merchant account may seem simple enough but it is, in fact, quite complex. There are numerous issues to consider before you take the plunge. There are companies and banks that offer these types of accounts. So whether you have a brick and mortar business or an online establishment, here are a few things to ponder on if you are considering this option.
The first consideration is the type of business you have, whether it is product or service-based. Usually, merchant accounts are obtained for product based-businesses and give the business owner the option of accepting credit or debit cards. Consider that the bank or company will charge you a fee each time you accept credit cards for payment and often you will have to pass these fee onto the customer.
There is some risk in opening a bank merchant account besides the fact that it is difficult to get one if you are new in business or have a poor credit rating. In order to be more competitive in the marketplace, it is almost essential to have this type of account. There are some companies that will provide you a merchant account if you have challenged credit but the fees may be so high that you just can't afford them.
Other issues with these accounts to keep in mind is that when your customers aren't satisfied with the products they have obtained or feel that you have dealt them a raw deal, they may complain to their credit or debit card company and issue a complaint that results in a chargeback. Simply put, the credit card company will issue the refund back to the customer's credit or debit card and your merchant account provider will issue you a chargeback. All this comes with more fees being taken by the company or bank you have set up your account with.
So, if you have considered having a merchant account and it seems too complicated or you just can't get one, consider online payment processors. Having your brick and mortar company established on the Internet will not only bring more revenues but you can use any of several online payment processors that will give your customers the option of using credit and debit cards with a lot less headache for you.
After all, this financial option involves more than just getting a [http://www.acceptwithubc.com]merchant account or a [http://www.acceptwithubc.com]credit card processing company. It is a serious matter you have to decide on especially as your business will definitely be affected by the type of payment system you adopt.
Article Source: http://EzineArticles.com/?expert=Janice_S._Ray http://EzineArticles.com/?Things-to-Consider-Before-You-Open-a-Merchant-Account&id=3105120
By [http://ezinearticles.com/?expert=Janice_S._Ray]Janice S. Ray
Having a merchant account may seem simple enough but it is, in fact, quite complex. There are numerous issues to consider before you take the plunge. There are companies and banks that offer these types of accounts. So whether you have a brick and mortar business or an online establishment, here are a few things to ponder on if you are considering this option.
The first consideration is the type of business you have, whether it is product or service-based. Usually, merchant accounts are obtained for product based-businesses and give the business owner the option of accepting credit or debit cards. Consider that the bank or company will charge you a fee each time you accept credit cards for payment and often you will have to pass these fee onto the customer.
There is some risk in opening a bank merchant account besides the fact that it is difficult to get one if you are new in business or have a poor credit rating. In order to be more competitive in the marketplace, it is almost essential to have this type of account. There are some companies that will provide you a merchant account if you have challenged credit but the fees may be so high that you just can't afford them.
Other issues with these accounts to keep in mind is that when your customers aren't satisfied with the products they have obtained or feel that you have dealt them a raw deal, they may complain to their credit or debit card company and issue a complaint that results in a chargeback. Simply put, the credit card company will issue the refund back to the customer's credit or debit card and your merchant account provider will issue you a chargeback. All this comes with more fees being taken by the company or bank you have set up your account with.
So, if you have considered having a merchant account and it seems too complicated or you just can't get one, consider online payment processors. Having your brick and mortar company established on the Internet will not only bring more revenues but you can use any of several online payment processors that will give your customers the option of using credit and debit cards with a lot less headache for you.
After all, this financial option involves more than just getting a [http://www.acceptwithubc.com]merchant account or a [http://www.acceptwithubc.com]credit card processing company. It is a serious matter you have to decide on especially as your business will definitely be affected by the type of payment system you adopt.
Article Source: http://EzineArticles.com/?expert=Janice_S._Ray http://EzineArticles.com/?Things-to-Consider-Before-You-Open-a-Merchant-Account&id=3105120
By [http://ezinearticles.com/?expert=Janice_S._Ray]Janice S. Ray
Having a merchant account may seem simple enough but it is, in fact, quite complex. There are numerous issues to consider before you take the plunge. There are companies and banks that offer these types of accounts. So whether you have a brick and mortar business or an online establishment, here are a few things to ponder on if you are considering this option.
The first consideration is the type of business you have, whether it is product or service-based. Usually, merchant accounts are obtained for product based-businesses and give the business owner the option of accepting credit or debit cards. Consider that the bank or company will charge you a fee each time you accept credit cards for payment and often you will have to pass these fee onto the customer.
There is some risk in opening a bank merchant account besides the fact that it is difficult to get one if you are new in business or have a poor credit rating. In order to be more competitive in the marketplace, it is almost essential to have this type of account. There are some companies that will provide you a merchant account if you have challenged credit but the fees may be so high that you just can't afford them.
Other issues with these accounts to keep in mind is that when your customers aren't satisfied with the products they have obtained or feel that you have dealt them a raw deal, they may complain to their credit or debit card company and issue a complaint that results in a chargeback. Simply put, the credit card company will issue the refund back to the customer's credit or debit card and your merchant account provider will issue you a chargeback. All this comes with more fees being taken by the company or bank you have set up your account with.
So, if you have considered having a merchant account and it seems too complicated or you just can't get one, consider online payment processors. Having your brick and mortar company established on the Internet will not only bring more revenues but you can use any of several online payment processors that will give your customers the option of using credit and debit cards with a lot less headache for you.
After all, this financial option involves more than just getting a [http://www.acceptwithubc.com]merchant account or a [http://www.acceptwithubc.com]credit card processing company. It is a serious matter you have to decide on especially as your business will definitely be affected by the type of payment system you adopt.
Article Source: http://EzineArticles.com/?expert=Janice_S._Ray http://EzineArticles.com/?Things-to-Consider-Before-You-Open-a-Merchant-Account&id=3105120
By [http://ezinearticles.com/?expert=Janice_S._Ray]Janice S. Ray
Having a merchant account may seem simple enough but it is, in fact, quite complex. There are numerous issues to consider before you take the plunge. There are companies and banks that offer these types of accounts. So whether you have a brick and mortar business or an online establishment, here are a few things to ponder on if you are considering this option.
The first consideration is the type of business you have, whether it is product or service-based. Usually, merchant accounts are obtained for product based-businesses and give the business owner the option of accepting credit or debit cards. Consider that the bank or company will charge you a fee each time you accept credit cards for payment and often you will have to pass these fee onto the customer.
There is some risk in opening a bank merchant account besides the fact that it is difficult to get one if you are new in business or have a poor credit rating. In order to be more competitive in the marketplace, it is almost essential to have this type of account. There are some companies that will provide you a merchant account if you have challenged credit but the fees may be so high that you just can't afford them.
Other issues with these accounts to keep in mind is that when your customers aren't satisfied with the products they have obtained or feel that you have dealt them a raw deal, they may complain to their credit or debit card company and issue a complaint that results in a chargeback. Simply put, the credit card company will issue the refund back to the customer's credit or debit card and your merchant account provider will issue you a chargeback. All this comes with more fees being taken by the company or bank you have set up your account with.
So, if you have considered having a merchant account and it seems too complicated or you just can't get one, consider online payment processors. Having your brick and mortar company established on the Internet will not only bring more revenues but you can use any of several online payment processors that will give your customers the option of using credit and debit cards with a lot less headache for you.
After all, this financial option involves more than just getting a [http://www.acceptwithubc.com]merchant account or a [http://www.acceptwithubc.com]credit card processing company. It is a serious matter you have to decide on especially as your business will definitely be affected by the type of payment system you adopt.
Article Source: http://EzineArticles.com/?expert=Janice_S._Ray http://EzineArticles.com/?Things-to-Consider-Before-You-Open-a-Merchant-Account&id=3105120
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